Apr 9, 2025
Today we are hearing the story of how Jessica Cummings built her floral event business, We Are Wildflowers. Jess has had a unique approach to growing her business slowly through friendships and now does 80+ weddings a year with a merry band of floral freelancing friends. The We Are Wildflowers crew is committed to...
Feb 21, 2025
Attention Florists!
We’re back with another episode on how to sell local flowers, this time with a closer look at building a retail customer base who understands what local is and helps you tell the story of the stems. Unlike events, retail is all about building a relationship that lasts for life. A handful of...
Jan 26, 2025
Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a lively chat about how to "sell local". As a florist working exclusively with locally grown stems for the past 17 years, Ellen has valuable insights into how to find the right customers and get their buy-in.
In this episode, the...
Jan 8, 2025
In this episode, I’m chatting with Grace McDonald from Flower Clvb, a fun little floral studio in West Philly. Grace is a builder of strong community and an advocate for the earth. She's put a unique spin on educating the next generation about flowers and nature. This episode is packed full of gems to apply to your...
Jul 31, 2024
In this episode, I’m chatting with Rose Oland from Mullica Hill Floral Co, a florist shop that has been in business for 37 years. Rose and her mom who founded the shop are dedicated to supporting local flower farms and approaching floristry with sustainability at the forefront. Rose’s perspective of the industry...